The designer could sit back and be like, “What? The forest green is for the eyewash and the olive green is for sulfuric acid! How is this not clear?” And the designer would technically be right. The only difference is that one has a forest-green button and the other has an olive-green button. Let’s also pretend that the dispenser for the sulfuric acid is right next to the eyewash dispenser, and the two dispensers look exactly alike. Now, let’s pretend you’re in a lab that is also studying sulfuric acid and thus using it constantly in your experiments. There is an emergency eyewash station in every lab and chemistry classroom to use if you get dangerous chemicals in your eyes. Let’s use an exaggerated example to explain why design is so damn important. Most of all, Norman’s book has taught me to constantly ask questions about the everyday things we take for granted. His landmark book still gets me to think endlessly about the way I look at design, which of course changes how I think about the way we interact with the world around us. It’s no accident Norman ended up working for Apple to help establish the company’s user-friendly approach to tech products. The second problem is the way those designers capitalize on human beings’ natural instinct to blame themselves for not understanding an object or interaction with an overly complicated design.īut making something easier to use should not just be some placating act of kindness it should be the actual point of the design itself. The first is the brazen way designers often ignore user experience while chasing the goal of creating endless capabilities. Norman identifies two main problems with humanity’s collective approach to design. I hadn’t heard of it at the time, but within many industries, it is considered the seminal text for understanding not only the importance of design, but the core ethos behind it. That book? The Design of Everyday Things by Don Norman. He said that it would be one of the most important things I would ever read. One of the brightest people I ever met once handed me a book. We’re placing it back on the front page due to the game’s release on PC. This feature was originally published on April 22, 2019.
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